Load shedding is a reality in South Africa, and businesses have to adapt. Avon has come up with some great tips to help you make sales during load shedding.
1. Use social media
Social media is a great way to reach out to potential customers and keep them updated on what’s happening with your business. Use platforms like Facebook and Twitter to let people know when you’re open for business, and post pictures and updates of what you’re doing during load shedding.
Some networks now offer Free Load Shedding Data (like CellC), so make the most of the down time and share, share, share!
2. Get creative with marketing
There are plenty of ways to get the word out about your business, even without electricity. Hand out your marked brochures in your local neighborhoods, put up signs in prominent places, or distribute flyers in local businesses.
3. Use technology to your advantage
There are a number of ways you can use technology to stay connected with customers and make sales, even during load shedding. Use WhatsApp to stay in touch with customers, and take advantage of online payment options like Pay@ and Avon On. You can also use Avon’s eCommerce website to take orders and payments 24/7.
4. Get organized
Load shedding can be unpredictable, so it’s important to be as organized as possible. Keep a list of all your customers and their contact details, so you can easily get in touch with them when needed. And make sure you have a backup plan for taking orders and payments, in case of power outages.
5. Offer incentives
Everyone loves a good deal, so offer your customers some incentives to buy from you during load shedding. You could offer discounts on orders placed during blackouts, or free delivery for orders over a certain amount. Whatever you do, make sure your customers know about it! It’s not Black Friday, it’s the Black Out Sale!
6. Host an Avon Party
What better way to make sales during load shedding than by hosting an Avon Party? You can use the time to catch up with your customers, show them the latest products, and take orders. Plus, you can offer some great deals on party orders.
7. Use Avon’s eCommerce website
Avon’s eCommerce website is available 24/7, so you can take orders and payments anytime, anywhere. It’s a great way to stay connected with customers and make sales during load shedding. You can also use your own Avon Online Store to boost sales.
8. Stay positive
Load shedding can be frustrating, but it’s important to stay positive. Remember that everyone is in the same situation, and that it won’t last forever. Focus on the things you can control, like how you run your business, and try to make the best of the situation.
9. Knowledge is power
Don’t get caught off guard, know your loadshedding schedule so you can plan ahead and make the most of the time without power.
By following these tips, you can make sales and keep your business running during load shedding. Avon Lady is here to help you make sales during load shedding.